The GOOD Chemicals
We are all are seeing “no chemicals” or "chemical free" claimed for “clean” cosmetics but unfortunately…it doesn’t work that way. Even water is a...
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3 Ways to Play: su/Stain Semi-Matte Lip Stain + How We're Doing Palm Right.
aN su/Stain (pronounced “sustain”) Semi-Matte Lip Stain is a liquid lipstick formula that boasts a beautiful sustainability story paired with supe...
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Why Green Chemistry Matters
As the momentum of “clean beauty” continues to soar, consumers are asking, “What does the phrase ‘clean beauty’ actually mean?” At present, the fed...
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Why the Anywhere Creme Multistick Should Be On Your 'Deserted Island' Must-Have List
Many of us have spent time playing the deserted island game, and if you haven’t the concept is very simple. You’re stranded on a deserted island a...
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3 Ways to Play: the Anywhere Creme Multistick
The Anywhere Creme Multistick is truly the most user-friendly, multitasking hero. Packed with antioxidants and ingredients like Jojoba Oil, Lavend...
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New Moon in Capricorn 2021
2021 starts off with a couple of big bangs, one being this very juicy New Moon in Capricorn coming up tonight (Wednesday Jan 13th at 12.00 AM EST)...
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Safe Synthetics in Cosmetic Colorants
The world of cosmetic colorants is complex and sometimes hard to understand, but any brand with nothing to hide will be transparent about their ing...
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Sustainable Sparkle: The New Glitter
What is Pride without glitter? What is a childhood without glitter? How can there be joy without glitter? These are the serious questions I asked m...
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The Many Shades of Mineral Pigments
Have you ever taken a moment to think about how your cosmetics are pigmented? Probably not, and that’s okay. As long as it looks good and performs ...
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Unpacking “Safe Synthetics” in Cosmetics
In the U.S. beauty industry, the term “safe synthetics” is quickly becoming as commonplace as terms like “green,” “clean” and “natural.” This new t...
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Greenwashing, Cleanwashing + Bluewashing
The last decade marked incredible growth for the Clean Beauty category, a term that, 10 years ago, was fringe, at best. Few pioneering brands saw t...
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Animal Testing Policy Update
Au Naturale has been a voice for policy change since day one. As pioneers in the Clean Beauty Revolution, we have advocated for greater transparenc...
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Free To Play
Words like “clean” and “natural” are so common in beauty today, many of us don’t stop and question what it really means for the formulas, or for yo...
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